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| March 2009 |
| Come through March Madness a Winner! Here are 9 reasons why your promotional budget will pay off: 1) Promotional products promote brand awareness and customer recall. Brand awareness and loyalty will be developed as customers use the promotional items you have given them. 2) Promotional products announce change in your business. 3) Promotional products help create tradeshow traffic. It has been shown that all it takes is a small gift to build tradeshow traffic. Promotional products help you get more prospects for your business. 4) Promotional products enhance the image of the company. These items build customer goodwill. They can be a token of appreciation for marketing research participants, guest speakers, and other friends visiting your office. 5) Promotional products help inform the public. They can be an instrument for public awareness campaigns on public safety, health hazards, environmental campaigns and the like. 6) Promotional products help produce sales leads. These items help you introduce your company, your products and services to a new market. 7) Promotional products are a way of saying thank you. Sending an imprinted gift to your business partner is a way to show them you appreciate their business and at the same time establish a lasting partnership. 8) Promotional products can help recognize loyal employees. You can use promotional products as service awards or recognition awards. These items help boost employees morale and motivate them to achieve greater productivity. 9) Promotional products build better public relations. With promotional items, your company can show it cares by being a part of a community service event or charity. |
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| Build a "Culture of Appreciation" 1) Make It Year Round: Smaller, but more frequent gifts can go a long way to build employee loyalty. Branded items enhance their sense of camaraderie. 2) Award your employees by allowing them to choose their own reward from a limited selection of branded items. There are so many budget-wise branded options. 3) Every person in the organization should be empowered to acknowledge their peers and co-workers for a job well done. 4) Employee recognition should be directly linked to the company's goals and values. In economic times like these, a focused workforce can increase productivity levels...and help companies maintain or gain a competitive edge. 5) Frequent program communication raises awareness, increases participation, boosts performance, and most importantly, helps develop that valuable culture of appreciation. |
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